Since its launch in 1935, No7 has been rewriting beauty history, with the aim of helping women to look and feel their best every day. No7 believe that when a woman feels her skin is at its best and her make-up is just right, she has the energy and confidence to take on anything. The beauty offer from No7 has evolved over the decades. The 1960's was a decade of colour with rouges, lipsticks, eye shadows and nail varnishes in a dazzling array of shades. The 1970’s focused more on natural ingredients and a return to our herbalist roots with an apothecary style skincare range known as No7 Original Formula. The 1980's was all about creating more choices for customers to find the right skincare solutions and ranges were introduced for different age groups as well as different skin types. More recently, breakthrough innovations have come in the form of our ground breaking age-defying serums, specially designed to respond to the different needs of skin as it ages, and No7 Match Made Service which provides an accurate skin tone measurement and matches it to one of No7’s skin true shades, unlocking the right foundation colour and complementary products across concealers, blushers, bronzers and lipsticks. Continued investment in ground-breaking research and development, and responding to the ever changing needs of millions of customers every day, has helped No7 become one of the UK's favourite beauty brands.