Our Story

Since its launch in 1935, No7 has been rewriting beauty history, with the aim of helping women to look and feel their best every day. No7 believe that when a woman feels her skin is at its best and her make-up is just right, she has the energy and confidence to take on anything. The beauty offer from No7 has evolved over the decades. The 1960's was a decade of colour with rouges, lipsticks, eye shadows and nail varnishes in a dazzling array of shades. The 1970’s focused more on natural ingredients and a return to our herbalist roots with an apothecary style skincare range known as No7 Original Formula. The 1980's was all about creating more choices for customers to find the right skincare solutions and ranges were introduced for different age groups as well as different skin types. More recently, breakthrough innovations have come in the form of our ground breaking age-defying serums, specially designed to respond to the different needs of skin as it ages, and No7 Match Made Service which provides an accurate skin tone measurement and matches it to one of No7’s skin true shades, unlocking the right foundation colour and complementary products across concealers, blushers, bronzers and lipsticks. Continued investment in ground-breaking research and development, and responding to the ever changing needs of millions of customers every day, has helped No7 become one of the UK's favourite beauty brands.

Our Story

Our Philosophy

No7 was the first brand to democratise beauty in the UK, bringing premium, affordable products to British women. That principle still holds strong today and the brand can now be found in many countries around the world. Customers' resonance with No7 brand stems from:

  • Trust that products work and wow through rigorous clinical trials and consumer testing. In 2007, No7 Protect & Perfect Serum was independently proven to be an age-defying product 'that really works' and featured in BBC Horizon programme, immediately catapulting No7 Skincare to the front of the age-defying frontier.
  • The brand recognising that beauty for women is about more than looking pretty, women use cosmetics to be ready for something: to show up, speak up, and make an impact in their world in their own way. We refer to this as No7 READY.
  • The brand being real and relatable, never featuring supermodels in its advertising and not retouching the remarkable people that do feature.
Our Philosophy

Research and Technology

Since 1935, No7 has focused on delivering brilliant beauty solutions which help women to look and feel their best every day with products that be can be relied on to really work, fit into women’s lifestyles and be a pleasure to use. In this exciting, changing world it’s essential to continually refresh and deepen our understanding of women’s beauty needs. At No7, this is done through consumer research and product testing, and this understanding is used to drive all scientific research and innovation programmes. This has resulted in breakthrough beauty solutions like No7 clinically proven serums, helping women look great whatever their age, and No7 Match Made service taking all of the guess work out of finding the perfect foundation shade or the best blusher to flatter any skin tone.

Our Advisors

Our trained advisors offer a range of services in store to help customers with their skincare and make-up needs. This includes a Skin Reviver Plan consultation, where a tailored skincare plan is developed to meet the individual needs of customers, and discover a better Make-up Match with our No7 Skin Tone Analysis consultation where customers discover the colours, shades and finishes which perfectly suit their skin tone.


Our Advertising

The amazing women who feature in our advertising all have remarkable stories to tell. Our latest skincare advert introduces Amanda Foster, an award-winning 50 year old stuntwoman who won’t be defined by her age. She has starred in over 250 feature films, adverts and video productions and has been the stunt double for Beyonce and Naomie Harris, amongst others. By contrast, our make-up advert features Monica Aksamit, the 27 year old Olympic bronze medal-winning fencer who loves and wears make-up as it feels part of her armour and gives her confidence, including when she competes with her face fully hidden by a mask.

Make Up

Watch our latest skincare advert